The Role of Procurement Practice in Shaping Competitive Advantage
DOI:
https://doi.org/10.53819/81018102t2356Abstract
competitive advantage within the Rwandan liquor market. Employing a mixed-methods approach, combining both quantitative and qualitative data collection methods, this research addressed four key objectives: assessing the influence of market intelligence on NBG's competitive edge, examining how procurement planning impacted its competitive positioning, exploring the significance of buyer-supplier relationships in enhancing competitive advantage, and investigating the effects of agile procurement on NBG's market standing. The findings offered essential insights for businesses navigating dynamic industries. Market intelligence, characterized by customer-driven product customization and real-time pricing adjustments, emerged as a potent force in maintaining a competitive edge. Procurement planning, marked by reliable supply, cost efficiency, and robust supplier relationships, proved pivotal in ensuring product quality and competitive pricing. Buyer-supplier relationships, founded on collaboration and trust, set NBG apart, securing fair pricing, quality ingredients, and a reinforced supply chain. Agile procurement practices enhanced adaptability, reduced response times, and maintained brand relevance. In conclusion, this study underscored the paramount importance of market intelligence and strategic procurement practices in shaping NBG's competitive advantage in the Rwandan liquor market. The research findings provided valuable insights and recommendations for businesses aiming to excel in dynamic environments, emphasizing the interconnectedness of factors that collectively influenced market positioning and operational efficiency.
Key words: Procurement practices, shaping competitive advantage.
References
Ahmed, A. M. (2019). Procurement practices and organizational performance in selected telecommunication industry in Hargeisa, Somali land (Doctoral dissertation, Kampala International University).
Aleman, L. N., & Guererro, T. (2016). Good procurement practices and SMEs in global supply Chain.
Bulcha, T. (2018). College Of Finance, Management and Development Department of Public procurement And Asset Management Master’s.
Christopher, M. (2022). Logistics and supply chain management. Pearson Uk.
Jansen, J. H. (2016). Is supply chain finance ready to be applied in small and medium-sized enterprises?. ВестникЧелябинскогогосударственногоуниверситета, (14 (396)), 135-154.
Jin, Y. (2017). DuPont analysis, earnings persistence, and return on equity: Evidence from mandatory IFRS adoption in Canada. Accounting Perspectives, 16(3), 205-235.
Johnsen, T., Howard, M., & Miemczyk, J. (2018). Purchasing and supply chain management: A sustainability perspective. Routledge.
Karanja, M. K., & Kiarie, D. (2015). Influence of procurement practices on organization performance in private sector in Kenya.: A case study of Guaranty Trust Bank Kenya Ltd. International Journal of Business & Law Research, 3(2), 44-60.
Mokogi, W. N., Mairura, C., & Ombui, K. (2015). Effects of procurement practices on the performance of commercial state owned enterprises in Nairobi County. International Journal of Scientific and Research Publications, 5(6), 2250-3153.